Question: What entities can Coca Cola Zero be leveraged to create secondary associations? Briefly describe these entities. Suggest THREE marketing activities for Coca Cola Zero to

What entities can "Coca Cola Zero" be leveraged to create secondary associations? Briefly describe these entities. Suggest THREE marketing activities for Coca Cola Zero to leverage secondary associations to build brand equity?

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Coca Cola Zero can be leveraged to create secondary associations with various entities to build brand equity Secondary associations are formed when a brand is linked to other entities such as other br... View full answer

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