Question: What factors do companies consider when deciding on possible global markets to enter? Using your words list them and then briefly explain what they mean.

What factors do companies consider when deciding on possible global markets to enter? Using your words list them and then briefly explain what they mean. also, Name a company or brand that was once local and then went global and has since become an industry leader? Consider firms from the past 10 - 15 years. also indicate the first country with which they did business and was a successful expansion?

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