Question: What factors should be considered when determining what commissions should be offered when you are planning an affiliate campaign? How do these differ for revenue
- What factors should be considered when determining what commissions should be offered when you are planning an affiliate campaign? How do these differ for revenue sharing campaigns and CPA campaigns?
- What is the difference between a lifetime cookie and a lock-in cookie? How do you think lock-in cookies affect the commission levels offered by merchants?
- Think of an example of when you would need to build brand awareness? Drive response and sales? Create consumer demand? Satisfy consumer demand?
- Online banner advertising and outdoor display advertising both use images to try to increase sales. In planning, both need to consider placement so as to be seen by their most likely audience. What are the key differences?
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