Question: What factors should be considered when determining what commissions should be when you are planning an affiliate campaign? How do these differ for revenue sharing

  1. What factors should be considered when determining what commissions should be when you are planning an affiliate campaign? How do these differ for revenue sharing campaigns and CPA campaigns?
  2. Describe the role cookies play in affiliate marketing. Why are they important? Could affiliate marketing work if cookies didnt exist? What impact would it have on affiliate marketing?
  3. Do you think there is an advantage to a 999-day cookie? Think of a situation in which you might use one.
  4. What is the difference between a lifetime cookie and a lock-in cookie? How do you think lock-in cookies affect the commission levels offered by merchants?
  5. Compare tracking in affiliate marketing to that of e-mail and online advertising. What are the similarities? The differences?

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