Question: What four factors are considered in the importance-performance model? Note: You can select one or multiple answers Your firm's capability to satisfy consumer needs/benefits Changes

What four factors are considered in the importance-performance model? Note: You

What four factors are considered in the importance-performance model? Note: You can select one or multiple answers Your firm's capability to satisfy consumer needs/benefits Changes in consumer segments over time Product attributes Relative importance of product benefits Your competition's ability to satisfy consumer needs/benefits

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