What function does advertising serve in the marketing plan? What other marketing strategies are mentioned in the

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What function does advertising serve in the marketing plan? What other marketing strategies are mentioned in the article? Are any of them noteworthy or unusual? Why, if so?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Posted Date: Dec 16, 2022 12:05 AM

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What function does advertising serve in the marketing plan? What other marketing strategies are mentioned in the

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Answer Advertising is one component of a marketing plan and it serves the function of pr... View the full answer

Marketing management

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