Question: What functions does Amazon likely perform themselves, and which functions would they likely have channel partners perform? What types of channel partners is Amazon likely

  • What functions does Amazon likely perform themselves, and which functions would they likely have channel partners perform?
  • What types of channel partners is Amazon likely to use?
  • Does Amazon have direct marketing channels, indirect marketing channels, or hybrid marketing channels?
  • How might Amazon encounter channel conflict?
  • Amazon is seen as a disintermediary to retailers, initially with bookstores, now with all types of retailers. Can you think of other traditional businesses that Amazon disrupts?
  • Is Amazon's distribution intensive, selective, or exclusive?
  • What logistics does Amazon excel at, and where do they use a 3PL?

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