What impacts do you foresee the results of this survey will have on tourism in Canada (e.g. product development, consumption behavior, tourism marketing practice, etc.) (3 marks)?

Assuming the role of the marketing agency for Parks Canada, and using Rouge Valley National Park in Toronto - the only national park within a city - as an example, develop a social and digital media marketing campaign that would capitalize on these findings and drive interest in visiting the park (5 marks).

Your campaign must specify platforms, content, activities, target consumers and frequency of communication. It is highly recommended you draw on research into Rouge Valley National Park and best practices in the use of social media in tourism marketing. Define imagineering and describe how you would imagineer Rouge Valley National Park to appeal to expected target consumer markets (2 marks).