What implications does the above view of consumer behavior have for marketers of fast foods who are entering countries where people are not accustomed to eating the types of foods these companies sell. Should they:

a. Engage in a highly visible and expensive advertising campaign aimed at everyone over 40, extolling the virtues of their food?

b. Use that same money and invest it in sales promotion campaigns?

c. Enter the market with relatively low prices.

What would have a bigger impact on peoples commitment to the new regime?