What insight can be drawn from using the Multi-Channel Funnels feature in Google Analytics? The average page load times for different device types The languages and locations of your most frequent visitors The sales performance of your various products on different device types The impacts of various referral sources on your revenue

A customer data platform uses personally identifiable information and customer analytics based on conversion, retention, and CRM based customer experiences. True False

What types of emails can be sent once customer segmentation has been achieved? (yes)A. Welcoming new scuscribers B. Special offers based on demographics C. Abandon cart/form emails D. Demonstrating security savviness with COI E. All of the above

Should email designs be "mobile first" A. No - Mobile and desktop should be considered equally B. No - Mobile emails can't contain the brand elements necessary for effective email marketing C. Yes - Half of all users read emails on a mobile device and mobile designs work well across all reader types D. Yes - Mobile is a more cost-effective way to design

For which of the following options is a managing editor responsible? A. Creation of brand voice, look, feel, and quality B. Writing and editing C. Vendor vetting and coordination D. All of the above

Which is the correct sequence to designing an effective blog? A. Make it visual, have clear conversion goals, and make sure you have multiple paths to social B. Determine how many employees need access, choose which platform to use, and create blog content C. Make it visual, make it interactive, and update it regularly D. Choose an appropriate domain name, determine a color scheme, and include strong visuals E. Ensure multiple paths to social media, include strong visuals, and include music

What is the most common payment structure for search marketing? A. Pay-per-click B. Pay-per-impression C. Pay-per-view D. Pay-per-search

Creating a Destination Goal with the settings "Begins With" and "/thankyou" would define which of the following pages as goal destinations? A. /thankyou.html B. /thankyou.php C. /thankyou/complete.html D. Only A and B E. All of the above