Question: What is a 'B Corporation' and how does this differ from conventional business? Find an example of a B Corporation operating in your proposed industry

  1. What is a 'B Corporation' and how does this differ from conventional business? Find an example of a B Corporation operating in your proposed industry and identify how it is different from a conventional business.

Required Readings

  • BBP Steps 3 & 4 (pp. 37-68; Kindle location 581 - 1005)
  • B Corporation Australia website:https://bcorporation.com.au
  • Baron, R., Mueller, B. and Wolfe, M. (2016), "Self-efficacy and entrepreneurs' adoption of unattainable goals- The restraining effects of self-control",Journal of Business Venturing, Vol. 31 No. 1, pp. 55-71. Available at:http://ac.els-cdn.com.simsrad.net.ocs.mq.edu.au/S088390261500052X/1-s2.0-S088390261500052X-main.pdf?_tid=1bddaff0-f1cd-11e6-bb9a-00000aab0f26&acdnat=1486977572_14ebf4199ec92a230dce82dedb2ce3a7

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