Question: What is a basic idea of the marketing concept? Multiple Choice A firm should give customers what it produces best. A production orientation must guide
What is a basic idea of the marketing concept?
Multiple Choice
A firm should "give customers what it produces best."
A production orientation must guide the whole system.
Customer satisfaction is the path to profit.
A firm is obliged to have a positive effect on society.
An organization should build "fences" around its own departments.
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