What is a competitive advantage?

a$.$ the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in$,$ and executes a program of action to earn public understanding and acceptance

b$.$ the set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition

c$.$ a strategy that outlines the process for achieving promotional goals in terms of stages of consumer involvement with the message

d$.$ a purchase situation involving a personal, paid$-$for communication between two people in an attempt to influence each other