Question: What is a good methodology to validate a product's position in the market while also looking for holes or unoccupied niches in the market? Testing

What is a good methodology to validate a product's position in the market while also looking for "holes" or unoccupied niches in the market?
Testing different positioning statements
Develop a Unique Selling Proposition
Create a positioning matrix or perceptual map
Reposition a product
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