Question: What is a grocery stores contribution margin (CM) if the average purchase price is $86.55 per visit, the customer defection rate is 0.10, the VLC

What is a grocery stores contribution margin (CM) if the average purchase price is $86.55 per visit, the customer defection rate is 0.10, the VLC is $1,800, and 52 purchases are made per year? Use a trial and-error approach with the Excel template VLC to find your answer. 50. Use the Excel template VLC to estimate the value.

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