What is a "lure module" as created by tech companies?

It is an attempt to lure the user to particular sections of the app, increasing time spent on the app

It is an attempt to predict what you will do next, then create a set of circumstances that vill "lure" you into whatever the app wants you to do next.

An attempt by Facebook to lure criminals into a trap, making it easier to ban them and alert law enforcement

The new algorithm Facebook is using in place of the $2018$ MSI module we discussed