Question: What is a market segment? The segment ( s ) on which an organization focuses its marketing plan and toward which it develops its marketing

What is a market segment?

The segment

(

)

on which an organization focuses its marketing plan and toward which it develops its marketing efforts

A distinct group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market

The tools an organization uses to create a desired response among a set of predefined customers

How the target market perceives the product in comparison with competitors

brands?

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