What is a reference group? Name and describe 3 different types of reference groups that influence consumers.
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Name and describe 3 different types of reference groups that influence consumers.
For each type, describe how that group might influence your consumer behavior regarding a specific purchase?
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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