Question: What is a sales forecast? Why is it important? Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages

What is a sales forecast? Why is it important?

Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?

Under what conditions might a firm use multiple forecasting methods?

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A sales forecast is an estimate or prediction of future sales revenue over a specific period typically based on historical data market trends and othe... View full answer

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16. Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?

Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?

Under what conditions are market tests useful for sales forecasting? Discuss the advantages and disadvantages of market tests.

Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?

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