Question: What is an environmental scan and why is it important? How does the environmental scan impact the marketing plan? Next, read the article Apple Signals

What is an environmental scan and why is it important? How does the environmental scan impact the marketing plan? Next, read the article "Apple Signals Coronavirus's Threat to Global Business". How and why does Apple believe the coronavirus outbreak will threaten global business? Consider an environmental threat you have observed or experienced. What happened and how did this event impact marketing and business?

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What is an Environmental Scan and Why is it Important An environmental scan is a process used by organizations to systematically collect analyze and interpret data about external factors that could im... View full answer

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