Question: What is an important assumption in Conjoint Analysis? Customers cannot reliably express how they weight separate product attributes when forming overall product preferences. Customers can
What is an important assumption in Conjoint Analysis?
Customers cannot reliably express how they weight separate product attributes when forming overall product preferences.
Customers can reliably express how they weight separate product attributes when forming overall product preferences
Customers can easily pinpoint what it is they value in a particular product or service
Customers want everything for free
Customers can reliably express how individual product attributes affect their willingness to pay for a product or service
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