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Al-Surmi et al. (2020) asserts that before any business considers expanding to foreign destinations, there ought to be robust marketing strategies to support its quest. It indicates that a business is highly likely to improve its productivity through comprehensive marketing strategies. Contextualizing Al-Surmi et al.'s (2020) assertions in HOPE Electronics Company, there are benefits of having concrete marketing strategies to serve the goal. Below are some of the marketing strategies that will be pitched towards achieving success in Germany: Use of social media Progressive transformations have given the contemporary business space a boost in the digital paradigm. According to the assertions put forward by Appel et al. (2019), there is a direct relationship between social media and the future of marketing. The authors further assert that 8 due to the following social media platforms such as Facebook and Google, the business fraternity is tipped to benefit immensely in marketing their products and services (Appel et al., 2019). Through the assertions above, HOPE Electronics has opted to use social media as one of its marketing strategies in Germany. The technological infrastructure of Germany makes it even possible for the strategy to materialize, considering the massive following of social media platforms in the country.

Promotion and Event Sponsoring

HOPE Electronics intends to advertise itself to German customers by sponsoring some events in the country. Germany has been a nation that loves sports, particularly football. This implies that one of the events to support is arguably football events to enable it to gel with 9 potential customers. According to the assertions of Fechner et al. (2022), electronics present an excellent opportunity for logistics companies yearning to associate with foreign customers. In this regard, HOPE Electronics will not be an exception as it will ensure sponsors several marketing events in Germany. On the other hand, the promotion will equally be one of the marketing strategies for HOPE Electronics Company. The promotion strategy aims to persuade customers of the conveniences the brand or service will likely give them (Fechner et al., 2022). Most notably, the process seeks to point out the flaws of the existing players on the market, making a company that borrows the concepts of promotion strategy market itself as a unique player capable of righting the wrongs of the competitors.

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