Question: What is border mentality method in creating a cultural value proposition? Give an example of a company that have been successful in linking its corporate
What is "border mentality method" in creating a cultural value proposition? Give an example of a company that have been successful in linking its corporate culture to its customer bases. Discuss why you think the firm has achieved the goal of strengthen customer relationship through a cultural connection approach. Check your peers' posts to avoid duplication in company examples
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