Question: What is border mentality method in creating a cultural value proposition? Can you give an example of a company that have been successful in linking

  • What is "border mentality method" in creating a cultural value proposition?
  • Can you give an example of a company that have been successful in linking its corporate culture to its customer bases? Discuss why you think the firm has achieved the goal of strengthen customer relationship through a cultural connection approach.
  • please answer in a well developed paragraph

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