what is brand POP

Implementation plan is an integral part of strategic marketing planning. Without a well- structured implementation plan that propels the process, strategic marketing plans will suffer implementation lapses. Your Managing Director has requested you to train newly employed marketing staff on: a. Four (4) significance of preparing an implementation plan when preparing a strategic marketing plan (4 marks) b. With the aid of assumptions prepare an assumed plan of implementation as part of the training material using a Gantt chart or any appropriate chart that will assist you lay out the 'Task, Responsibility, Budget etc.' appropriately in the implementation plan. Fill out all the rows and columns in the chart. The rows should not be less than six. Prepare your notes for the training (16 marks)