WHAT IS BRAND? YOUR TASK A brand is a mark or design placed on a 1. Watch this "What is a Brand?" video to product to distinguish it from other products learn more about brands. and to identify the owner of the brand. 2. Think... what is one brand that you will always remember? Why does it have that impact on you? Record your answers in your Learning Log. Target Time: 15 minutes PRICE YOUR TASK Once a concrete understanding of the 3. Review the following slideshow titled product is established, we can start making "What is Price?" to learn more about some pricing decisions. Price determinations Price. will impact profit margins, supply, demand and marketing strategy. Price considerations 4. Now that we know why price is may influence our next 2 Ps. important, read the following article titled "How to Price Your Product" to learn how to price a product appropriately. 5. Read the article "Priceline ends "Name Your Own Price' deals for rental cars." 6. How would a model like Priceline's be an effective marketing tool? Is there any reason this model would not work? Record your answers in your Learning Log. Target Time: 35 minutes