Question: What is cognitive dissonance? Question 1 3 Answer A . When customers experience information overload prior to purchase B . When customers feel that the

What is "cognitive dissonance"?
Question 13Answer
A.
When customers experience information overload prior to purchase
B.
When customers feel that the risk of purchase is too great
C.
When customers receive conflicting information about a product/service from a variety of sources
D.
When customers experience some post-purchase concerns

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