Question: What is cognitive dissonance? Question 1 Answer A . When customers receive conflicting information about a product / service from a variety of sources B

What is "cognitive dissonance"?
Question 1 Answer
A.
When customers receive conflicting information about a product/service from a variety of sources
B.
When customers experience information overload prior to purchase
C.
When customers experience some post-purchase concerns
D.
When customers feel that the risk of purchase is too great

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