What is CRM and why is it important to organizations? Describe in detail the two main types

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What is CRM and why is it important to organizations? Describe in detail the two main types of CRM, including some of the tools and capabilities of CRM for sales, marketing, and customer service

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Management

ISBN: 9780324316797

4th Edition

Authors: Chuck Williams

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Posted Date: Jan 16, 2024 01:10 AM

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What is CRM and why is it important to organizations? Describe in detail the two main types

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Customer Relationship Management CRM CRM or Customer Relationship Management refers to a set of strategies processes and technologies that organizations use to manage and analyze their interactions wi... View the full answer

Management

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