Find the mission statements of two for-profit and two not-for-profit organizations. Evaluate these mission statements with respect
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Find the mission statements of two for-profit and two not-for-profit organizations. Evaluate these mission statements with respect to their market orientations.
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Related Book For
Marketing An Introduction
ISBN: 978-0134470528
6th Canadian edition
Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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