Question: What is customer equity? choose the option.. A The difference between what a customer gets from a product, and what he or she has to

What is customer equity? choose the option..

A The difference between what a customer gets from a product, and what he or she has to give in order to get it.

B The present value of the future cash flows attributed to the customer relationship.

C The total combined customer lifetime values of all of the companys current and potential customers.

D Customer's perceived opinion of a product's value to him or her.

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