Question: What is customer relationship management ( CRM ) ? Group of answer choices The management of information flows between and among activities in a supply

What is customer relationship management (CRM)?
Group of answer choices
The management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability.
Integrates all departments and functions throughout an organization into a single MIS system (or integrated set of MIS systems) so employees can make decisions by viewing enterprisewide information about all business operations.
Connects the plans, methods, and tools aimed at integrating separate enterprise system.
A means of managing all aspects of a customers relationship with an organization to increase customer loyalty and retention and an organizations profitability.

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