Question: What is customer relationship management ( CRM ) ? Multiple Choice the management of information flows between and among activities in a supply chain to

What is customer relationship management (CRM)?
Multiple Choice
the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and
corporate profitability
a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an
organization's profitability
connection of the plans, methods, and tools aimed at integrating separate enterprise system
integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so
employees can make decisions by viewing enterprise-wide information about all business operations
 What is customer relationship management (CRM)? Multiple Choice the management of

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