Question: What is K - means clustering? Iterative analytics technique that seeks to allocate each observation to the cluster closest to it clustering consumers based on

What is K-means clustering?
Iterative analytics technique that seeks to allocate each observation to the cluster closest to it
clustering consumers based on their personality, values, opinions, attitudes, interests and lifestyles
Method of cluster analysis which seeks to build an ordering of groups of people
firm targets each of the potential segments it discovers with a different marketing mix
What is K-means clustering? Iterative analytics technique that seeks to allocate

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