Question: What is licensing? a long - term contract in which a firm allows the use of its trademark and business processes a short - term

What is licensing?
a long-term contract in which a firm allows the use of its trademark and business processes
a short-term contract that provides more time to plan than individual market transactions allow
a strategic alliance in which one firm takes partial ownership of another
a long-term contract that enables firms to commercialize intellectual property
 What is licensing? a long-term contract in which a firm allows

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