What is loss aversion? The ability of humans to exercise complete self control in high stakes situations
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What is loss aversion?
The ability of humans to exercise complete self control in high stakes situations to avoid losing.
The tendency to focus more on the loss than the gain.
The temptation company's face to invest in questionable techniques to avoid losing money.
The tendency of an individual to invest all of their resources to avoid losing.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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