1. What is meant by Consumer Behavior? And why do we buy the things we do?

1. What are the 5-steps in the Consumer Purchase decision process?Provide a brief explanation for each one.

1. Name the influences on Consumer Behavior. Give a brief definition for each one.

1. What is the difference between a Need and a Motive?

1. What is the Hierarchy of Needs?

1. What are the four self-components?

1. What is meant by Attitude in marketing?

1. What is meant by Perception in marketing?

1. What is meant by Lifestyle marketing?

1. Name the 4 types of generations and give a brief explanation for each.

1. What is meant by Social Influences?

1. What is meant by Family Influences?

1. What is meant by cultural influences?

1. What is meant by regional influences?

Reflection question

Out of: /30

1. What is the difference between culture and subculture? What are the implications of culture and subculture on marketing activity?

1. What is meant by double targeting? Provide an example of a brand or company that practices double targeting?

1. Explain how understanding of consumer attitudes is essential before developing a marketing strategy. Provide an example that takes into account the importance of understanding consumer attitudes.