Question: What is meant by diversifying through vertical or horizontal integration? a. Vertical integration describes either backward or forward integration into adjacent activities in the value

What is meant by diversifying through vertical or horizontal integration? a. Vertical integration describes either backward or forward integration into adjacent activities in the value network.

b. Vertical integration is where a firm diversifies into activities that are competitive with or complementary to its current activities

c. Vertical integration if where a firm diversifies that are inputs into the companys current business.

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