what is Medibank pestle analysis in term of these 2 statements? Current problem at hand deviates towards
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Current problem at hand deviates towards the fact that customers do not have high awareness of the health and wellbeing programs that provide additional benefit to Medibank members. Assurance that they will be looked after in the case of an emergency is important and expected, but customers may not know their cover provides value beyond accidental coverage, through savings and lifestyle benefits they can proactively access.
There is an opportunity to showcase the way Medibank can either augment their existing 'value add' offerings or create new 'value add' offering within their existing health insurance portfolio that will help members reach their potential to live, work and study better by becoming (and staying) healthier through the programs and rewards they can access.
Related Book For
Introduction To Health Care Management
ISBN: 9781284081015
3rd Edition
Authors: Sharon B. Buchbinder, Nancy H. Shanks
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