What is multi$-$segment marketing, and how can it benefit companies?

Question $15$Answer

a$.$

Multi$-$segment marketing targets only high$-$income consumers to maximize profits

b$.$

Multi$-$segment marketing eliminates the need for market segmentation by focusing on mass marketing strategies

c$.$

Multi$-$segment marketing uses a mix of various segmentation bases to develop products that offer different perceived benefits to consumers, allowing companies to appeal to multiple target markets

d$.$

Multi$-$segment marketing focuses solely on demographic segmentation to reach a specific target audience

e$.$

Multi$-$segment marketing involves using a single segmentation base to develop highly specialized products