Question: What is one big data and analytics issue your company faces? How are Marten's customersusing data? Should that influence Marten's decision? What costs Marten and

  1. What is one big data and analytics issue your company faces?
  2. How are Marten's customersusing data? Should that influence Marten's decision?
  3. What costs Marten and its drivers the most money and time? Can big data help?
  4. What has changed in the trucking industry that makes all kinds of data available? What new data is available now?
  5. What is the key issue in this case? Why?
  6. What should the protagonist do in this case? Why?

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