Question: What is penetration pricing? Multiple Choice setting a low initial price on a new product to appeal immediately to the mass market charging different prices
What is penetration pricing?
Multiple Choice
setting a low initial price on a new product to appeal immediately to the mass market
charging different prices to different buyers for goods of like grade and quality
setting prices a few dollars or cents under an even number
setting a market price for a product or product class based on a subjective feel for the competitors' prices or market price
setting the highest initial price that customers really desiring the product are willing to pay
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