Question: What is perception, and what methods do we use to perceive stimuli? What are some ways that companies can use marketing - mix elements such

What is perception, and what methods do we use to perceive stimuli?
What are some ways that companies can use marketing-mix elements such as brand names and symbols to affect consumer inferences?
Describe three dimensions marketers can utilize to understand consumer schema about their firms brands and explain the importance of this understanding to marketing strategy.

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