Question: What is PRIZM? a software program for classifying consumers psychographically a method of dividing the United States into 6 6 manageable submarkets a way to

What is PRIZM?
a software program for classifying consumers psychographically
a method of dividing the United States into 66 manageable submarkets
a way to identify the importance of ethnic origin to the proposed target market
a software program for storing purchase habit data
the method of market segmentation used by businesses in the service industry
What is PRIZM? a software program for classifying consumers psychographically a

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