What is PRIZM?

Question $1$ options:

$1)$

a software program for classifying consumers psychographically

$2)$

a method of dividing the United States into $66$ manageable submarkets

$3)$

a way to identify the importance of ethnic origin to the proposed target market

$4)$

a software program for storing purchase habit data

$5)$

the method of market segmentation used by businesses in the service industry