Question: What is reputation management? Use an example to illustrate your answer What information do you need to include in a media buying brief? Use an

  1. What is reputation management? Use an example to illustrate your answer

  2. What information do you need to include in a media buying brief? Use an example that include Radio, Outdoors and Social

    Media. What is the main difference between traditional and social media buying?

  3. What is a consumer insight? How do we use it in advertising? Use an example and explain how the company used in their

    integrated communication campaign.

  4. What is Corporate Social Responsibility (CSR)? What is the difference between CSR and Green Marketing? Use an example to

    illustrate your point.

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