Question: What is Return on Customer ( ROC ) as described? The total revenue generated by all customers in a given period Current - period cash

What is Return on Customer (ROC) as described?
The total revenue generated by all customers in a given period
Current-period cash flow plus changes in customer equity divided by tocal customer equity at period start
The cost of acquiring new customers minus the cost of retaining existing ones
The percentage of customers who make repeat purchases in a given year
What is Return on Customer ( ROC ) as described?

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