Return on Customer (ROC) incorporates not just the profit generated by a customer in the current period,

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Return on Customer (ROC) incorporates not just the profit generated by a customer in the current period, but also any positive or negative changes in the customer's lifetime value during the period. Question 7 options: True False

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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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Posted Date: Jan 29, 2024 03:12 AM

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Return on Customer (ROC) incorporates not just the profit generated by a customer in the current period,

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Cost management a strategic approach

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