Question: What is segmentation and why is segmentation important? What are the various elements you need to look at, to create a consumer profile - illustrate

What is segmentation and why is segmentation important? What are the various elements you need to look at, to create a consumer profile - illustrate all the elements that are important? For e.g., demographic, psychographic etc. Think about your favorite brand and create the right consumer profile. Why do you think that is the right profile? What would be the secondary profile and why? What are some of the few aha moments that you had while creating these profiles?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

. Requred: Question: make 8 slide of power point presentation on the above case study Rapid advances in machine learning (ML) that is a or click-through conversions are giving way to more machine's...

ERM has identified an opportunity within Australia and wants to increase use of its online escape room experience. Your task is to segment the market, identify which segment ERM should target in...

Accounting technologies and sustainability assessment models Jan Bebbingtona, Judy Brownb, Bob Framec, aCentre for Social and Environmental Accounting Research, University of St Andrews, St Andrews...

Please scan the SEC Plain English that I've attached. Please visit to this link.http://www.sec.gov/Archives/edgar/data/320193/000119312513416534/d590790d10k.htm#toc590790_9 Please read pages 25...

Great post! I think you make a great point on how Genzyme should diversify into other available areas. However, my recommendation for Genzyme's future success would be to expand in it's current...

Harrah's High Payoff from Customer Information Introduction Harrah's Entertainment, Inc. (or simply Harrah's) is assuming a leadership role in the gaming industry through a business strategy that...

Mandatory question: 11. Business markets are important but they are very different than consumer markets in many ways. However, segmentation goals are the same: putting customers or potential...

Create a marketing plan for the coronation bakery gratto bread. The product must be marketed internationally, clearly stating the market in which it will be entering by following the guide provided...

Circular Economy In light of all the issues associated with circular economy, develop a framework to achieve sustainability and social responsibility while simultaneously promoting equitable economic...

1. Draw an (approximate) graph to identify the feasible region using vertical andhorizontal intercepts 2. Identify the corner points of the feasible region 3. Find the maximum value Assignment 16:...

Refer to the information in PB9-5 for Dolles Clay. Dolles Clay has the following actual results for the past year: Number of units produced and sold ..... 675,000 Number of pounds of clay used ........

A corporation issues 8%, 10-year bonds with a par value of $690,000 and semiannual interest payments. On the issue date, the annual market rate for these bonds is 10%, which implies a selling price...

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...