What is strategy? Why is having a distinct strategy important? What are the potential consequences for a company without a distinct strategy? Outline and detail a PESTEL analysis. What, in your opinion, is currently the strongest component of the macro-environment? Why? How has this changed? What are some tests of a good strategy? How do we know if a companys strategy is working? What are some options for a company if their strategy is not working? Within the framework of the Five-Forces Model of Competition, describe industry conditions that would lead to the highest level of profitability for industry participants. What about the lowest level of profitability? What are the differences between these two conditions? What is strategic planning? Is strategic planning an effective or ineffective tool for organizations? What elements make for an effective strategic planning process in organizations? What is the role of the Chief Executive Officer (CEO) in the strategy formulation and strategy execution process? Why has their job become increasingly difficult? Briefly outline and describe the five generic competitive strategies. Illustrate a specific example of each generic strategy in your description. Briefly outline and describe the five competitive forces that shape strategy. Which competitive force is the strongest? Why? What is a value chain? How does a companys supply chain fit into a companys value chain? How did HEBs supply chain respond to the COVID-19 Pandemic? Outline and describe HEBs crisis management policies and procedures. Was HEB effective in their crisis response to the COVID-19 Pandemic? Why or Why Not? What improvements would you make to HEBs crisis management policies and procedures?